Stalactites and LEDs in central London

OUTSIDE the wood frames the window on the historic facade. Inside, a banded structure covers the walls like ribs also functioning as an exhibition element, while the lighting, entrusted to LEDs inside stalactites, enhances the prospects. The architect Karim Azzabi has imagined and realized this way, the first Piquadro boutique in London, 110 square meters at 67 Regent street with a technology that allows you to interact with the product on display. The Italian brand of tech-design accessories has inaugurated its English flagship a stone’s throw from Piccadilly Circus, one of the areas most frequented by world tourism. After Paris, Beijing, Venice, and Florence, opened in 2013, it represents another step towards a greater internationalization of the brand. “A perfect address – explains the to Marco Palmieri – Piquadro is placed in the sphere of “accessible luxury” and aims to increase its reputation abroad. A showcase like this will bring a great contribution in terms of visibility and sales “.

(03 may 2014)