LONDON – Eventually they succumbed to the veto of the 93-year-old sovereign. Because the rebels Harry and Meghan confirmed it today, through their spokesman: they will give up the word “royal”, that is “royal”, in their brand “Sussex Royal”. It is not just a purely morphological or stylistic question. It is a blow, even from an economic point of view.

The Dukes of Sussex had in fact based a good part of their future career – after the sensational ‘divorce’ from the Windsor – on this brand created and invented without saying anything to the rest of the family and spending tens of thousands of pounds just for the website ” Sussex Royal “. Furthermore, the word “Royal” would certainly have facilitated their – potentially majestic – affairs as influencers / philanthropists / world stars.